Abstract
This research work is aimed at analyzing Audience perception of female models in advertising message (a study of always ultra commercials). The research method used was survey method and questionnaires being the instrument. The findings from the questionnaire shows that the audience, especially those in Enugu metropolis, now have positive perception of female models with the aid of the “Always ultra” commercials they watch on their TV sets, after the findings, the researcher recommended that advertising regulatory bodies should scrutinize adverts properly before they are shown on TV.
Chapter One: Introduction
1.1 Background of the Study
Community radio has been recognized as a powerful tool for fostering civi...
Background of the Study
Chronic diseases such as hypertension, diabetes, and cardiovascular disorders are on the rise globally, largely d...
ABSTRACT
The screening of some common weeds for nematicidal activities on Meloidogyne incognita infestation on tomato (Lycopersicum escul...
ABSTRACT:
This study investigates the impact of lean management techniques on cost reduction in manufac...
Background of the Study
Fraud in capital markets poses significant risks to investors, financial institutions, and the e...
Background of the Study
Mobile payment solutions have gained widespread popularity glo...
Background of the Study
Heart failure (HF) is a leading cause of morbidity and mortality worldwide, including in Nigeria. It is characterize...
BACKGROUND OF THE STUDY
Education, in its broadest meaning, covers all of the processes that people go...
Chapter One: Introduction
1.1 Background of the Study
Advertising plays a critical role in promoting tourism by showcasing dest...
Background of the Study
Corporate Social Responsibility (CSR) refers to the actions taken by companies to contribute to...